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FarmersMarket JA FarmersMarket JA Jamaica · Est. 2019
A yam farmer in St. Ann kneels beside freshly harvested yellow yams in red-earth soil
For Producers in Jamaica

Sell direct. Earn 38% more per harvest. Keep the farm your family built.

FarmersMarket JA is the marketplace built so Jamaica's 8,200+ smallholder farmers, fisherfolk, and agro-processors list their harvest once and reach buyers across all 14 parishes — without the higglers' lane taking the cut.

RADA-verified vendor scheme · Jamaica Agricultural Society endorsed · JM$1.4B in 2023 sales
Workers at the Mandeville regional collection hub weighing and loading produce into a refrigerated truck
The earnings case

Producers earn 38% more per harvest than the higglers' lane pays.

That figure comes from a 2024 Jamaica Agri-Bureau study comparing the realised net price per kilogram across comparable produce sold through traditional middlemen versus direct-to-buyer listings on FarmersMarket JA. The gap is not a marketing number — it is the structural difference between selling once at the farm gate and selling direct to hotels, restaurants, retailers, and households across the island.

When you list a harvest with us, your goods move through our 7 regional collection hubs and our 41 partner cold-chain routes. You set the price floor, the buyer pays the platform fee, and the balance — minus a small flat commission — lands in your account within the standard 19-hour fulfilment window. No more selling green to a higgler who will grade your work down before it ever reaches town.

  • Average delivery, order to door: 19 hours islandwide
  • Active SKUs across the catalogue: 11,400+ from ackee to yellow yam
  • Buyers pre-built for you: 312 hotel and restaurant procurement teams
How It Works

Three steps from the field to a paid harvest.

A verified application, a same-day listing, and a fulfilment network that already knows your parish.

  1. 01

    Apply for verified vendor status

    Fill the short application below. Our 12 vendor success managers — most of them former RADA extension officers — review your parish, your crop or catch, and your basic records. Verification usually completes within 5 working days under the official RADA scheme we co-administer.

  2. 02

    List your harvest the same day you're verified

    Use our mobile-friendly listing tool to upload a photo, name your parish of origin, set the price per kilo or per crate, and tag your goods with the right category. Most producers complete their first listing in under 20 minutes — and the QR code that gives buyers full traceability prints off automatically.

  3. 03

    Earn more on every harvest

    Buyers order, your nearest collection hub sends a refrigerated truck, and your goods reach a kitchen, a hotel, or a household within 19 hours on average. Payment clears on fulfilment. Repeat weekly — most active vendors list 2 to 4 harvests a month and grow their order book inside a season.

What's behind the platform

The infrastructure that turns a listing into a paid harvest.

01

Islandwide cold-chain delivery

41 partner routes move goods across all 14 parishes in under 24 hours, with refrigerated handling from the nearest collection hub. Your harvest arrives the way it left the field.

02

Full farm-to-fork traceability

Every listing carries a QR code that buyers scan to see your parish, your harvest date, your grower profile, and your RADA verification status. Buyers pay a premium for traceable Jamaican-grown goods — and your goods qualify.

03

7 regional collection hubs

Kingston, Montego Bay, Mandeville, Ocho Rios, May Pen, Black River, and Port Antonio. Drop your harvest at the closest hub and we handle the route to the buyer. No more coordinating your own refrigerated transport.

04

312 hotel and restaurant buyers

Sandals Resorts, Jamaica Pegasus, Rainforest Foods, and hundreds more procurement teams order through the platform. Listing once opens your harvest to a buyer network you would otherwise spend years reaching by phone.

Producers on the platform

Three smallholders who turned their harvest into a direct-buy business.

Documented producer relationships — drawn from our vendor success team notes across 2024.

A yam farmer in St. Ann holds a freshly harvested yellow yam in his field at golden hour
Yam · St. Ann Parish

Mr. Campbell's Yellow Yam Co-op

Six smallholders from a single St. Ann community now list their yellow yam harvest together. Before joining, they sold at the higglers' lane and rarely saw above JM$180 per kilo. Through FarmersMarket JA, the same yam reaches Kingston hotels and Ocho Rios restaurants at a verified net price the producers set themselves.

Listed since
March 2023
Primary buyer
Resort procurement, Ocho Rios
Verification
RADA scheme · parish-verified
A fisher at Port Antonio harbour mends a net on the dock in early morning light
Fish · Portland Parish

Miss Joy's Port Antonio Catch

A small-scale fisher operation out of Port Antonio lists parrotfish, snapper, and lobster on the morning they land. Our Black River cold-chain route moves the catch to Kingston kitchens the same afternoon. Restaurants that used to wait two days for fresh Portland fish now order inside the 19-hour window.

Listed since
August 2023
Primary buyer
Kingston restaurants, daily orders
Verification
RADA scheme · landing-site verified
An ackee processor in St. Catherine jars freshly prepared ackee in a clean workspace
Ackee · St. Catherine Parish

Ms. Reid's Ackee Pantry

A retired schoolteacher turned her family's ackee trees into a value-added business. She cleans, weighs, and jars under her own brand with a RADA food-handling verification. The platform's traceability QR lets diaspora buyers order through our diaspora partner routes and confirm the ackee is genuinely Jamaican-grown.

Listed since
January 2024
Primary buyer
Diaspora households, UK and Canada
Verification
RADA scheme · food-handling certified
Institutional endorsement

Recognised by the institutions Jamaican producers already trust.

  • Rural Agricultural Development Authority

    Our vendor verification scheme is co-administered with RADA at the parish level, drawing on their existing extension officer network and their producer records across all 14 parishes.

  • Jamaica Agricultural Society

    The JAS formally endorses FarmersMarket JA as the preferred digital channel for smallholder listings. The society has represented Jamaican producers since 1895.

  • Ministry of Agriculture — Grow Smart 2024

    Featured in the Ministry's 2024 Grow Smart initiative as a model for digitising smallholder supply chains and connecting producers directly to commercial buyers.

Verified vendor application

Apply to list your harvest.

The application takes about 10 minutes. Our vendor success team will follow up within 5 working days to confirm verification under the RADA scheme and walk you through your first listing.

Or reach the team directly: [email protected] · +1 876 555 2810

Applications are reviewed within 5 working days. We will never share your contact details outside our vendor success team and RADA verification partners.